Email marketing, automation, deliverability, and growth — from the team that built Go-Mailer.
The modern online buyer is not who marketers imagined they would be when e-commerce first took off. They are not passive recipients…
Read article
Ask any marketing manager what their biggest challenge is and you will hear some version of the same…
Walk into any marketing conversation right now and you’ll hear the same things: “We need to be on…
Here’s a number that should change how you think about marketing: the average person receives over 100 emails…
Most businesses invest heavily in acquisition. They run ads, optimize landing pages, test creatives, and push campaigns designed…
For many businesses, messaging is still centered around scheduled campaigns. A promotion goes out on Monday, a newsletter…
For most companies, transactional messages are treated as purely operational. Order confirmations. Password resets. Shipping updates. One-time passwords.…
If you’re still treating email, SMS, and push notifications as separate marketing channels, you’re leaving attention, engagement, and…
The inbox isn’t dead. It’s just more selective. As digital channels multiply, brands often think sending more emails…