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Automations are designed to respond to user behaviour automatically, clicks, sign-ups, purchases, inactivity, and more. But real-world workflows aren’t always […]

Email deliverability starts long before you hit “Send.” It begins with trust — specifically, how receiving email providers recognize and […]

Audience segmentation is one of the most powerful tools in email marketing — but setting it up manually can be […]

For many teams, the moment a message is sent feels like success. The email went out. The SMS was delivered. […]

MailerLite is often praised for its simplicity and affordability, especially for businesses just getting started with email marketing. But how […]

Klaviyo is a popular choice for ecommerce brands, but its pricing and focus can make it less flexible outside that […]

Zoho Campaigns are often considered by businesses already using the Zoho ecosystem. But how does it compare when multi-channel messaging […]

Customer engagement platforms often look similar on the surface, but the real differences show up when you look at how […]

Choosing a messaging platform isn’t just about finding the cheapest option. It’s about understanding what you’re paying for, how costs […]