Black Friday isn’t just another day of discounts; it’s one of the busiest times of the year for fintech brands.
Think about it: your users are ready to spend, competitors are shouting for attention, and your system must handle thousands of transactions smoothly. If you get it right, you’ll not only earn more users but also earn their trust.
In this article, we will show you how to prepare for Black Friday as a fintech brand, from campaign planning to fraud prevention and user experience.
Let’s start with having a clear timeline.
1. Start early: create a clear timeline
The best Black Friday campaigns don’t start in November; they start weeks before. Smart fintechs start preparing for black friday at least 4–6 weeks early.
This is an overview of what your plan should look like as a Fintech brand.
Starting early gives you room to test, tweak, and ensure your systems are ready for the traffic spike.
2. Strengthen your payment flow & security
During Black Friday, payment failures or delays can destroy user trust. So, make sure your payment experience is fast, safe, and seamless.
Key areas to focus on to ensure a smooth payment flow:
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Load testing: Simulate high traffic to ensure servers can handle payment spikes.
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Multiple payment options: Offer credit/debit, wallets, and Buy Now Pay Later (BNPL).
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Fraud detection: Activate stricter verification for suspicious activity.
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Refund policy: Keep it transparent to prevent disputes or chargebacks.
A 2024 Finextra report showed that payment disruptions cost brands an average of $200k+ during peak shopping days, so reliability matters.
3. Use email, SMS & push notifications to build hype
Your marketing channels are your strongest weapons. Use them strategically.
These are the ways to use each channel.
Email marketing
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Start with teaser campaigns: “Something big is coming…”
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Segment your users into new, loyal, and high spenders.
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Use urgency in subject lines. An example is: “Only 24 hours left!”
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Optimize your designs for mobile users.
SMS marketing
Make your SMS short, clear, and direct. They are perfect for last-minute flash offers. An example of SMS is: “Black Friday Alert! Enjoy 15% off all transfers. Offer ends at midnight.”
Push notifications
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Use pop-ups to notify users when offers go live.
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Deep-link your pop-ups to your app’s offer page for instant checkout.
For more effective results and conversions, you can combine email + SMS + push to reach users across multiple touchpoints.
Studies show that omnichannel fintech campaigns deliver 35–45% higher engagement rates.
4. Optimize your landing pages & App
Black Friday traffic can crash a poorly optimized page. Make sure your app or landing page loads fast (under 3 seconds).
Checklist:
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Use a clear CTA: “Claim Offer Now” or “Start Free Trial”
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Add trust signals (SSL badge, secure checkout, testimonials)
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Simplify forms: the fewer clicks, the better
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Highlight deals with banners and countdown timers
If you’re running ads, create a dedicated landing page for Black Friday instead of sending traffic to your homepage.
5. Keep fraud & chargebacks under control
Black Friday attracts not just shoppers but fraudsters too.
Here’s what you can do to keep fraud under control:
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Set transaction limits for first-time users.
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Integrate AI-based fraud detection tools.
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Use 2FA or OTP verification.
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Track anomalies in real time.
According to The Fintech Times, fraudulent activity spikes 50% during Black Friday week.
6. After Black Friday, keep the momentum
Once Black Friday is over, don’t disappear.
Send:
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Thank-you emails to users who purchased.
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Re-engagement offers to those who didn’t.
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Survey forms to gather feedback.
Then, use your data to analyze what worked: timing, copy, channels, and document it for next year’s campaign.
“Retention is the new acquisition.” Keep your users warm after the frenzy.
FAQs
Q1. How should fintech prepare for Black Friday?
Start early, secure your systems, and plan multi-channel campaigns (email, SMS, push).
Q2. When should marketing start?
At least 4–6 weeks before.
Q3. How can fintechs prevent fraud?
Activate advanced fraud detection, 2FA, and transaction monitoring.
Q4. What offers work best?
Cashback, referral bonuses, or reduced transaction fees.
Conclusion
Preparing for Black Friday as a fintech brand is less about discounts and more about trust, timing, and tech.
When you start early, optimize payments, use smart campaigns, and protect your users, you don’t just win Black Friday, you win their loyalty.
So, what part of your fintech marketing are you upgrading this season?
Start your next campaign with Go-Mailer and turn your Black Friday into your biggest success story yet.
