Klaviyo is a popular choice for ecommerce brands, but its pricing and focus can make it less flexible outside that niche.
Here’s how it compares to Go-Mailer.
Who Each Platform Is Built For
Klaviyo is built primarily for ecommerce brands, especially those running Shopify or similar platforms. Its strength lies in ecommerce data and email/SMS campaigns tied to purchases.
Go-Mailer supports ecommerce but is also built for non-ecommerce businesses, SaaS, and service brands that want multi-channel automation without ecommerce dependency.
Pricing & Growth Impact
Klaviyo pricing scales with both contact count and messaging volume. As lists grow:
- Costs increase rapidly
- SMS pricing is often separate
- Automation complexity can drive higher monthly spend
Go-Mailer offers a more balanced pricing structure, especially for brands using email, SMS, and push together, reducing cost fragmentation.
Feature Comparison
Automation
- Klaviyo excels at ecommerce-triggered flows
- Go-Mailer excels at lifecycle and behavioural journeys across industries
Channels
- Klaviyo supports email and SMS strongly
- Go-Mailer includes email, SMS, and push as core channels
Flexibility
- Klaviyo is ecommerce-centric
- Go-Mailer is industry-agnostic
Pricing Comparison at Scale
Which Should You Choose?
Choose Klaviyo if:
- You’re ecommerce-first and rely heavily on purchase data
- You need deep product-level segmentation and predictive analytics
- You’re comfortable with usage-based pricing
Choose Go-Mailer if:
- You want flexibility across industries, not just ecommerce
- You need email, SMS, and push in one platform
- You want cross-channel automation and journeys that scale easily
- You also get advanced segmentation and real-time analytics
Klaviyo is a strong choice for ecommerce brands that rely heavily on purchase data and ecommerce-driven workflows. For businesses outside that space — or teams looking for more flexibility across channels — it may feel limiting or cost-heavy as complexity increases.
Go-Mailer offers a broader, industry-agnostic approach to lifecycle messaging, making it easier to run email, SMS, and push notifications together without being locked into a single business model.
If you’re looking for a flexible platform that supports multi-channel messaging at scale,
Schedule a demo to see how Automation Plus works in practice.
