Zoho Campaigns are often considered by businesses already using the Zoho ecosystem. But how does it compare when multi-channel messaging becomes a priority?
Let’s break it down.
Who Each Platform Is Built For
Zoho Campaigns is best suited for small to mid-sized businesses already invested in Zoho CRM and Zoho tools. It focuses mainly on email marketing with basic automation.
Go-Mailer is built for businesses(both small and large) that want to orchestrate messaging across email, SMS, and push as part of a unified customer journey.
Pricing & Channel Scope
Zoho Campaigns offers competitive pricing for email marketing, especially at lower contact volumes. However:
- Advanced automation is limited
- SMS and push messaging require additional Zoho tools or integrations
Go-Mailer includes automation and multi-channel messaging in a single system, making pricing easier to understand as messaging strategies expand.
Feature Comparison
Automation
- Zoho Campaigns supports basic workflows
- Go-Mailer supports advanced lifecycle automation across channels
Segmentation
- Zoho relies largely on list-based segmentation
- Go-Mailer uses behaviour-based segmentation for better targeting
Scalability
- Zoho works well for simpler use cases
- Go-Mailer scales better for growing teams and complex journeys
Pricing Comparison at Scale
Which Should You Choose?
Choose Zoho Campaigns if:
- Your organisation prioritises tight CRM alignment
- Email is your only customer communication channel
- Your automation requirements are largely campaign-based
Choose Go-Mailer if:
- You need an engagement platform that scales beyond email
- You’re running marketing-led lifecycle and retention campaigns
- You’re orchestrating customer journeys across email, SMS, and push
- You require smarter, behaviour-driven automation at scale
- You want a unified messaging system that reduces operational overhead
Zoho Campaigns is a solid option for businesses already embedded in the Zoho ecosystem and focused primarily on email marketing. However, as messaging strategies grow beyond email, the need for additional tools and integrations becomes more apparent.
Go-Mailer is designed for teams that want a more unified approach — managing email, SMS, and push notifications from a single platform while supporting more advanced automation and segmentation needs.
If you’re planning to scale beyond basic email campaigns and want a centralized messaging system,
