Are you new to Go-Mailer, or do you want to learn the core principles behind creating an effective email campaign? This guide will walk you through how to create an email campaign on Go-Mailer.  Whether you’re announcing a product update, onboarding new users, or re-engaging your audience, Go-Mailer makes it easy to create and launch email campaigns. Here’s your up-to-date guide to getting started.

What is an Email Campaign?

An email campaign is a targeted email sent to your subscribers at a specific time to achieve goals like promoting a product, sharing updates, or driving engagement. With Go-Mailer, you can create, send, and monitor campaign performance and conversions seamlessly.

Creating a Campaign

To create a campaign on Go-Mailer:

1. On your Go-Mailer account, navigate to “Create” > “Create Campaign”.
2. Choose your editor: You will be presented with two options:

• Plain Text Editor: Ideal for inserting pre-designed HTML templates and working with simple text and link-based content.
• Template Builder: A drag-and-drop editor to design visually appealing emails without coding; perfect for professional, engaging newsletters.

3. Design Your Email: In the template builder, drag elements like text, images, dividers, buttons, and social icons to build your email. You can also add personalization options like @firstname, to make emails feel tailored and personalized to your recipients. 

Sending a Campaign

After you have created your campaign, it is time to send it. 

1. Add Campaign Details:
   • Title: Name your campaign for easy organization, and for internal usage (e.g., “Product Launch April 2025”).
   • Subject Line: Write a compelling and personalized subject line (e.g., “Hey @firstname, Check Out Our New Feature!”).
   • Sender’s Name & Email: Use a recognizable name (e.g., “Deborah from Go-Mailer”) and ensure the email address is verified to avoid deliverability issues.
   • Preview Text: Add a brief summary (60-80 characters) to entice opens (e.g., “Discover what’s new for you!”).
   • Audience: Select one or multiple segments from your audience list based on your goals.
   • Conversion Event: Assign a conversion event (e.g., “Sign-up,” “Purchase”) to track specific actions tied to your campaign’s objective. This is an optional feature but is highly recommended to help you track specific performance from your campaign.
   • Schedule: Use “Schedule Send” to pick a date and time, or send immediately.
   • Unsubscription Link: Include it for compliance (optional to hide, but recommended).

2. Test Your Campaign:

• Use the “Send to Test Audience” option to preview your email.
• Check rendering on desktop and mobile to ensure it looks great everywhere.

3. Send or Save:

• In the Template Builder, click “Save Campaign” before sending.
• In the Plain Text Editor, finalize details in the right panel and hit “Send” or schedule.

Pro Tips for Sending:

• Test on multiple email clients (e.g., Gmail, Outlook) to catch formatting issues.
• Schedule sends for optimal times (e.g., mid-morning weekdays) to boost open rates.
• Resend to non-openers after 48 hours for higher engagement.