Introduction
Have you ever found yourself staring at your screen, trying to come up with your next email content idea? I totally get it.
You’re trying to share something important, but you just can’t think of what to say. Running out of email content ideas is something that happens to almost everyone, whether you’re a small business owner, a coach, or a startup founder.
Guess what? You don’t have to stress about an email content idea. There are easy spots you can hit up whenever you’re feeling stuck.
Let’s check out 10 easy places to find ideas that will not only fill up your emails but also resonate with your customers and amp up engagement.
1. Your Blog Posts
If you have published blog posts, you’ve got something really valuable on your hands. Turn those posts into email summaries, highlights, or teasers. For example:
Share a blog post summary with a link to “read more.”
Pull out a single tip and expand on it in your email.
2. Customer Feedback
Your customers are constantly telling you what they care about through reviews, emails, or even WhatsApp messages. Convert their frequent questions into email content.
Example:
Source of Feedback – Email content idea
Customer complaints – “3 mistakes to avoid with Honeybrush”
Positive reviews – Share customer success stories
FAQs – Create a Q&A email
3. Social Media Posts
Scroll through your Instagram, TikTok, or LinkedIn. Which posts got the most likes, comments, or shares?
That’s proof people want more. Repurpose them into emails.
4. Industry News & Trends
Stay updated with what’s happening in your industry.
For example, if you run an e-commerce store, write about how new fintech solutions (like Paystack or Flutterwave) are shaping online shopping.
5. Competitor Emails
Sign up for newsletters from others in your space. No, not to copy them but to see what works and spark fresh ideas for your own campaigns.
6. Seasonal & Holiday Events
From New Year to Christmas and International Labour Day, most countries love to celebrate.
These moments are perfect for themed newsletters, promotions, or even motivational content.
7. Personal Stories
People connect with other people’s stories. Share your journey, lessons learned, or even challenges. It makes your emails more relatable and builds trust.
8. Popular Questions Online
Check platforms like Quora, Reddit, or even Twitter. People are always asking questions; use those questions as content for your newsletters.
9. Your Analytics
Look at your past email campaigns. Which ones got the highest open or click rates?
That’s a sign of what your customers enjoy; double down on those topics.
10. User-Generated Content
Encourage your customers to share their experiences, photos, or testimonials.
Feature them in your newsletters; it builds community and gives you ready-made content.
FAQs About Email Content Ideas
1. What should I write in my email newsletter?
Write content that educates, entertains, or solves a problem for your audience.
2. How do I never run out of ideas?
Create a simple content calendar and use the 10 sources above to stay ahead.
3. Can I reuse content from other platforms?
Yes, repurposing is smart. Just tailor it to fit your customers’ interests.
Conclusion
Now you see, you don’t need to overthink every time you want to send an email. From your blog to customer feedback, social media, and even public holidays, there are endless places to get email content ideas from.
The next time you feel stuck, revisit this list, pick one source, and create something simple but useful.
If you’d like more strategies to grow your email marketing, check out this guide on email marketing tips that can help you take things further.
So tell me, which of these 10 sources will you try first for your next newsletter?
